Fit4Congress – Fit for the future

Brähler equipped the Fit4Congress day conference with event technology

© Dresden Marketing GmbH, Frank Grätz

The conference for the meetings and events industry, organised by the MICE team of Dresden Marketing GmbH, was held on 14/11/2019, with the theme of ‘Congress of the future’. Over 150 participants from Dresden’s science and business sectors attended various specialist presentations and workshops over a full day at the newly renovated Löwensaal. These particularly focused on the key issues associated with the future of meetings and conferences, such as digitisation, mechanisation, future meeting spaces, and sustainability.

Event and media technology for the Fit4Congress was once again provided by Braehler. Classic stage, video, lighting and sound equipment was used, along with wireless graphical recording connection and a silent conferencing system.

Hendrik Eibisch gives a lecture on the knowledge topic of conference technology 4.0

© Dresden Marketing GmbH, Frank Grätz

Hendrik Eibisch, branch manager of Braehler Convention in Dresden, additionally addressed the topic of ‘Conference technology 4.0 – The opportunities and risks of technical development’, stating that, ‘between visual add-ons for interactive enhancement, the need for eco-sustainability, and the changing communication behaviour of new generations of conference participants, there will also be a significant shift in technical requirements. And this will certainly impact the entire conference industry...’ He thus engaged in lively discussion with participants on the role of technical development and digitisation in conferences of the future.

Illustration of the Future Meeting Space at the Fit4Kongress Conference

© Dresden Marketing GmbH, Frank Grätz & Klaudia Klajnszmit

Another innovation this year was the fact that the Fit4Congress was combined with a site inspection, during which agencies, associations, and companies were introduced to the many difference facets of Dresden as a MICE destination. And the managing director of Dresden Marketing GmbH, Dr Jürgen Amann, gave an initial look ahead to the next Fit4Congress event. Under the motto of ‘Green meetings in Dresden?!’, the 2020 edition will cover topics such as sustainable cities of the future, e-mobility, and resource management.

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